Upcoming Artiste tattoos #bringbackourgirls on his chest

Why would someone go to this extent to seek attention, the guy in this photo is an upcoming artist/rapper and has gone ahead to tattoo #BringBackOurGirls on his chest, obviously seeking attention, but we are not having that..Or maybe we are? Lol, because we sure did post the photo here for you all to see his shenanigans!